Ben Massey
Marketing and Communications Manager
British Pest Control Association (BPCA) 

Are you better at monitoring your bait boxes than your competition? Know more about trapping than branding? Are you more comfortable with a buzz than a tweet?

You can’t be an expert in everything, and let’s be honest – making a service-based business stand out from the crowd is tricky, even if you have a marketing degree.

Effective marketing is a crucial part of building your business – no matter how big or small a company is.

Your in-house experts are probably focusing on being the best pest controllers they can be, rather than setting objectives for promotional campaigns.

BPCA Marketing and Communications Manager, Ben Massey will run through what time and cost efficient marketing activities look like for a company which doesn’t have the luxury of in-house marketing or communications professionals.

In his presentation, Ben will talk about the importance of having a focused strategy in place. He will also give you his seven practical tips and tricks for bringing your plan to life.

1 CPD point for this seminar + 2 points for attending PPC Live. 

This talk is perfect for:

• Business owners trying to push their businesses ahead of the competition
• Support staff that want to add another feather to their cap
• Those interested in understanding their customers and brand a little better.

Free breakfast roll for pre-registered guests

Anyone who registers for PPC Live before Wednesday 7 March 2018 will receive a voucher for a bacon roll and a hot drink. You must collect your breakfast roll and hot drink before 10.30am. 

Register now

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